OnTheList ·
Connecting OnTheList’s membership and sales through WeChat
WeChat Mini Programs · Membership integration · WeChat payments · WeChat marketing · Retail · Cross-border commerce · Private-sale registration · Magento
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The challenge
OnTheList wanted to reach mainland Chinese shoppers visiting Hong Kong and support its expansion into mainland China. It needed to connect membership, flash-sale registration and shopping within WeChat.
Our solution
Our partnership began with WeChat cross-border payments and content marketing for OnTheList’s Hong Kong business. We then integrated its membership system with WeChat’s member-card interface and built member Mini Programs for Hong Kong and mainland China.
For the planned mainland expansion in the second half of 2019, we built a private-sale registration system connected to its WeChat Official Account and a WeChat store using Magento and WeChat H5.
The outcome
OnTheList gained connected membership experiences for Hong Kong and mainland China, alongside registration and online shopping tools for its private flash sales.
The delivery brought its existing membership system into WeChat and supported the digital side of its mainland expansion.
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