Building BNV’s digital fashion ecosystem

BNV (Brand New Vision) set out to connect fashion with digital ownership. Its early work explored 3D design to reduce physical sampling, material waste and production lead times.

Discussions with Sensible Lab in 2019 opened a new direction: garments designed to exist entirely digitally. BNV needed a platform where people could own, collect and trade those assets on Ethereum, alongside experiences that brought them into virtual worlds.

As BNV’s main technology partner, we developed its smart contracts, websites and 3D worlds. Our work connected the infrastructure for digital ownership with the interfaces through which people explored digital fashion.

For the MVP, we combined product and blockchain consulting with UI/UX design, smart contract development and web development. The resulting showroom presented digital fashion assets for auction and collection.

The partnership extended into virtual experiences, including 3D styling and avatar interfaces, alongside BNV’s wider web presence.

BNV moved from a concept for entirely digital garments to a working NFT fashion platform with a showroom for auctions and collection.

Across the wider partnership, Sensible Lab delivered smart contracts, 3D worlds and websites, and helped BNV raise US$3 million.